Client: Disney/Ad Council
Role: Concept/Design
Agency: Animax
Keep Oceans Clean
KeepOceansClean.org is an immersive web environment that encourages kids to learn about ocean pollution. We thought the act of scrolling down the page would act as an excellent metaphor for diving into the ocean. The further you scroll, the deeper you go. Once submerged, visitors can see the effects of ocean pollution for themselves. By rolling over individual trash items they can read about the problems each item causes.
We decided to film live fish for site so that kids could easily understand that ocean pollution hurts real animals, not the animated variety they might see in Finding Nemo. The fish were shot on a blue screen, looped, and then composited into the site.
KeepOceansClean.org is an immersive web environment that encourages kids to learn about ocean pollution. We thought the act of scrolling down the page would act as an excellent metaphor for diving into the ocean. The further you scroll, the deeper you go. Once submerged, visitors can see the effects of ocean pollution for themselves. By rolling over individual trash items they can read about the problems each item causes.
We decided to film live fish for site so that kids could easily understand that ocean pollution hurts real animals, not the animated variety they might see in Finding Nemo. The fish were shot on a blue screen, looped, and then composited into the site.